shaver shop WALL CABINET 2.0
Australia and New Zealand
Following a successful roll out of GHD displays nationally, iDesign once again collaborated with Shaver Shop and GHD to create an updated version of its wall cabinet: GHD Shaver Shop 2.0 The design was adapted to create an ‘all in one’ display, ensuring continuity with current in store fixtures. Updating the A Frame areas into a seamless vertical wall area allowed for secure storage behind the hero products, while not interfering with the display products or customer engagement.
The illuminated logo and changeable graphic panels, on our patented Pixalux panelling, created an impactful statement drawing the eye in from front of store. With adjustable shelving, lockable drawers, lighting panels and security cable systems, our design is future proofed for changing seasons and new product launches.
The display has been rolled out across Shaver Shop stores in the ANZ region with fantastic success and return for both GHD and Shaver Shop.
shaver shop WALL CABINET 1.0
Australia and New Zealand
In collaboration with Shaver Shop and GHD, iDesign created a GHD branded Wall Cabinet that houses a range of products including two A frame hero displays.
The cabinet was designed to sit within Shaver Shop store fixtures and on top of the existing cabinetry to allow for a seamless look but a branded GHD area.
A key element to the display was the ability to hold a variety of boxed product as well as tester products in curlers, straighteners and hair dryers. iDesign was able to achieve this through the use of the A frame Pixalux® display.
The cabinet has been rolled out across Shaver Shop stores in Australia and New Zealand with great success and return for both brands.
AIRPORT DUTY FREE DISPLAY
Melbourne Domestic Terminal
GHD engaged iDesign to help them bring the an existing airport stand to life with features that could hold their product and draw traffic to the display.
iDesign created A frames with Pixalux® lighting to display the product, an acrylic box to showcase the hero item, as well as a GHD light logo box to bring branding to the stand. Lighting was also added below each shelf to illuminate the products and create a stronger presence on the store floor.
Through the success of this display GHD and iDesign have rolled out the A frame displays across a number of retailers throughout Australia.
SHAVER SHOP TABLE
Nationwide
For the top tier stores, GHD required a larger, more premium solution to display their range. Our "A-frame" table instantly hit the mark, engaging shoppers, increasing brand awareness and generating sales.
