ELIZABETH ARDEN

Myer Emporium

Elizabeth Arden required a design update for their Myer Emporium space. The display and fixtures would showcase Elizabeth Arden's extensive range of beauty products.

The modular design was scale-able and needed to use infill units which were securely fixed into the existing Myer display fixtures. A 4-way infill gondola system created an effective layout for customer visibility of the products. Hero zones on the endcaps displayed the core sub brands Ceramide, Prevage and 8 Hour.

As a premium brand, high-end finishes and materials were required. Key elements of the design were textured backboards and electroplated gold finishes on shelving and trim. The endcaps have a laser-cut red door logo in edge-lit red acrylic mounted to each side. Rear walls have a woven fabric backing panel with gold trim. The inside bays all use a header lightbox with interchangeable graphics. Tester products locate into acrylic panels above graphic strips.